Episode 91

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Published on:

12th Aug 2022

Ep. 91 Chiara Bell, CEO of Care Heroes on the Home Healthcare Industry

On this episode of Investors & Operators, Jordan sits down with Chiara Bell, CEO of Care Heroes. Together, they discuss:

  • Chiara Bell’s commitment in healthcare and her journey to becoming an entrepreneur
  • Lack of attention on the home healthcare industry in today’s society
  • What it takes to become a successful entrepreneur

...and so much more.

While home healthcare is one of the most vital workforces, our society is not giving it the same gratitude as it should be. In this episode, Chiara Bell, CEO of Care Heroes, and Jordan had an interesting discussion about the overview of the home healthcare industry and the difficulties and investment opportunities underneath it. With 20+ years of experience in healthcare, Chiara shared her personal journey,  from a graduate of Albany Law School in 1994 to devoting her career to home healthcare. They also discussed topics such as balancing the long-term vision and execution as entrepreneurs, strategies on pricing, and their entrepreneurial journey and stories. Being an entrepreneur is not an easy task, however. Chiara revealed the lowest point on her entrepreneurial journey and how she still held firmly to what she initially believed through the hardest times. Let’s tune in and check it out!

Chiara Bell's Bio:

Chiara Bell is CEO of Care Heroes. Care Heroes is a platform for communicating, supporting and incentivizing the caregiver workforce. Paid caregivers, home health aides and family members are  integral parts of the healthcare delivery system. They combine reported caregiver insights with clinical data to drive an innovative health and wellness engagement program for anyone connecting with caregivers in the home.

Prior to Care Heroes, Chiara Bell was CEO and founder of Careticker. Careticker was the world’s first web and mobile platform that helped caregivers track and earn incentives for the caregiving activities they provided to their loved ones. They worked with Medicare Advantage Plans and Medicaid Managed Care Organizations to engage with the most overlooked population affecting patient outcomes - the caregiver.

Prior to Careticker, Ms. Bell founded ENURGI, the first on-line marketplace for private, in-home caregiving services. In December 2008, ENURGI was acquired by Univita Health, a private equity backed independent aging platform led by industry leaders Ben Lytle and Hugh Lytle.

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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.