Episode 112

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Published on:

18th Apr 2024

Ep. 112 Unique Franchising Journeys with Scott Frith, Chairman at Happinest Brands and CEO & Chairman at Lawn Doctor

Topics:

  • Discovering Your Purpose
  • Lessons from His Dad
  • Franchise or Start-Up: Which Way to Go?

...and so much more.

Top Takeaways

  • What is your “why”? As chairman and CEO of Lawn Doctor, spanning over 650 locations, Scott has the opportunity to travel the world and experience all of the different cultures of their franchisees. Connecting their narratives of life ambitions and goals with those of Scott’s father has anchored, he was able to find his personal “why” and fuel his dedication.
  • Lessons from Dad. Scott learned valuable life lessons from his dad, who emphasized the importance of character and work ethic. Scott’s dad believed true integrity reveals itself in actions when no one's watching, a principle Scott also embraces. His dad taught him that franchise relationships and unit economics are interconnected. Scott emphasizes the importance of genuine care for franchisees and careful management of upfront costs to nurture lasting relationships.


  • Should you franchise or start your own business? There are a few things to consider before making this decision. Scott and Jordan explore the decision-making process between franchising or starting your own business. Being honest with yourself when determining the amount of risk you are willing to take will help decide whether to franchise or to start fresh.
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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.