Episode 51

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Published on:

22nd Jan 2021

Ep. 51 Ryan Parker, Director of Marketing, Trivest Partners

On this episode of Investors & Operators, Jordan sits down with Ryan Parker, Director of Marketing at Trivest Partners. Trivest has one of the most dynamic marketing schemes in the M&A industry. On this episode, Jordan and Ryan talk about:

  • measuring marketing-led deals
  • how to think about content in PE
  • the viability of LinkedIn vs. Facebook, Instagram, Twitter

--and so much more.

RYAN PARKER joined Trivest in 2019 as its first Director of Marketing. He leads the integration of systems and processes to modernize firm communications, set strategy, improve design facility, and drive data-enabled decision making at the firm level and across the portfolio. Ryan has extensive experience leading creative production and brand development initiatives within real estate, technology, and sports initiatives. Prior to joining Trivest, Ryan held multiple roles in brand marketing, including Group Creative Director of CAA's golf division, a leading sponsorship consulting agency with clients including Bose, CDW, Farmers Insurance, Zurich and the PGA tour. He holds a BA in Economic Geography and an MS in Real Estate, both from the University of Florida.

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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.