Episode 144

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Published on:

19th Dec 2025

Ep. 144: Grant Kornman, Partner at Align Collaborate

Topics:

  1. How Sponsors Communicate Efficiently
  2. What Investors Look For in First Calls
  3. Lower Middle Market Buy-and-Build Strategies

...and so much more.

Top Takeaways

  1. Match your capital partners to your stage of maturity. Grant notes that choosing the right capital partner upfront prevents misalignment and speeds your path forward. For example, early sponsors gain the most by co-sponsoring with seasoned PE funds to learn what “good” looks like. Sponsors aiming to raise a future fund need co-investors who protect attribution and let them build a clean track record.


  1. Lead with the value you’ll create, not the deal you found. Grant sees it all the time: independent sponsors spend 45 minutes on deal mechanics and leave only a few minutes on the plan that actually drives returns. It’s backwards. Investors care far more about the growth thesis, the value levers, the M&A roadmap, and why you are the right person to execute it.


  1. VOC + Market Mapping is the new standard for top sponsors. Grant expects more sponsors to invest in structured market studies, especially voice of customer to validate why the company wins, and market mapping to define the actual M&A universe. Most sponsors talk about add-ons, but few can prove how many targets exist, which ones fit, or whether sellers transact. Investors back the sponsors who can quantify this, not just claim it.


About Grant Kornman

Grant Kornman is a former independent sponsor with more than a decade of experience buying and growing lower-middle-market companies. He co-founded NCK Capital and built a track record across multiple sectors through disciplined investing and operator-level execution. As a Partner at Align Collaborate, Grant brings a sponsor-first approach to equity shaped by a deep understanding of what independent sponsors need to execute and create value.


About Align Collaborate

Align Collaborate is an equity partner purpose-built for independent sponsors. Launched by Align Capital Partners in partnership with Grant and Michael Kornman, the firm provides fast, flexible equity for lower middle-market buyouts. Their model is designed around the realities of the IS ecosystem: clean attribution, quick decisions, tailored structures, and the option to leverage ACP’s operational resources.

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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.