Episode 134

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Published on:

10th Apr 2025

Ep. 134: Greg Mayer, Partner & Head of Portfolio Operations at Argosy Healthcare Partners

Topics:

  • 3 Pillars of Growth for Small Businesses
  • How to Assess Exit Readiness
  • Types of Founder Transitions in PE Deals

...and so much more.

Top Takeaways

  • Not all revenue is worth the risk. Jordan shares how 51 Labs landed a $150K recruiting project—but was it smart expansion or just a distraction? Greg’s rule: If an opportunity adds complexity without strengthening your core, it’s a no-go. Instead, focus on adjacent services that deepen customer relationships.


  • Incentives only work when they’re simple and tied to reality. At Argosy, the bonus system relies on two main principles: First, the company must meet a minimum profitability threshold; then, individual bonuses are paid based on specific, trackable KPIs. In smaller businesses, every hour and dollar counts, and your incentive structure should reflect that.


  • You can’t scale what you haven’t stabilized. Founders rush into M&A for growth, but Greg warns: You can’t build the second floor before reinforcing the foundation. Most $1–3M EBITDA companies still lack robust finance, sales, and operations functions. Without those, acquisitions don’t create leverage—they multiply chaos.


About Greg Mayer

Greg Mayer is a Partner and Head of Portfolio Operations at Argosy Healthcare Partners. A former U.S. Marine Corps Armor Officer turned private equity operator, he works hands-on with leadership teams to drive operational improvements and maximize shareholder value.


About Argosy Healthcare Partners

Argosy Healthcare Partners is a private equity firm focused on founder-owned healthcare businesses in the lower middle market. Specializing in control transactions, the firm partners with leadership teams to preserve culture, reinvest in operations, and drive sustainable growth.

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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.