Episode 116

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Published on:

30th May 2024

Ep. 116 PE & Franchising with Alicia Miller, Founder & Managing Director at Emergent Growth Advisors

Who Should Listen? Franchise Owners and Operators, Managing Partners, and Business Owners. 

Topics:

  • The Differences Between Private Equity Buyers 
  • The Value Diverse Management Teams Bring
  • The Challenges and Complexities of Turnarounds in Franchising

...and so much more.

Top Takeaways

  • “One of the common misconceptions is that they're all the same,” Alicia explains the pros and cons of the different types of private equity buyers, emphasizing that the value of an offer for your business extends beyond the monetary figure.  It is crucial to understand each private equity firm’s offers,  timelines, and where they source their funds. 
  • Diverse management teams generate excitement, align interests, and improve retention. Jordan and Alicia discuss the essentials for business success in today's market. They emphasize the importance of having an active management team skilled in marketing, operations, and day-to-day functions. This helps to keep employees motivated in a competitive market.


  • Turnarounds in franchising are one of the toughest assignments in business. While investing in franchises offers great rewards, Alicia explores the complexities and challenges of franchising, highlighting the importance of support from the entire franchise community in executing plans effectively. This distinction sets franchising apart from traditional businesses.
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About the Podcast

Investors & Operators
A Podcast by 51 Labs
The M&A market can be boring, but everyone has a story. The Investors & Operators podcast is about discovering the stories people were holding back, didn’t know how to tell, or forgot about. The goal is simple: fresh, authentic storytelling to bring people together in the M&A community.

With over 1M organic views and counting on LinkedIn, 51 Labs is disrupting the M&A market through the use of videography and content creation. In a market that longs for authenticity, 51 Labs helps strengthen your brand and tell your story. From concept to distribution, we strategize and produce thoughtful content to be used across a multitude of channels, to help you stand out in an otherwise traditionally boring market.

New episodes every other Thursday at 6:00am Eastern.

About your host

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Jordan Selleck

Founder. Recovering Investment Banker. 3x Entrepreneur. Philz Coffee Enthusiast.

Jordan Selleck is a recovering investment banker turned 3x entrepreneur. While teaching English in China, Jordan met an investment banker in a bar and before he knew it he’d spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million.

As much as Jordan loved investment banking, he always knew he was meant to do something more. In 2016, Jordan founded Debtmaven, a deal management platform for debt financing in the lower middle market. It was while he was marketing Debtmaven on LinkedIn that Jordan found his true passion: building meaningful relationships in the lower middle market.

Seeing over 50% of Debtmaven’s $450million+ in deals come from LinkedIn, he realized he’d found an untapped market and began his journey with LinkedIn consulting. Dozens of clients and a handful of extraordinarily talented employees later, 51 Labs is a thriving marketing agency for the lower middle market that produces captivating content and generates organic traffic across LinkedIn.

Jordan was born in San Diego, grew up in North Carolina and attended UNC-Chapel Hill. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a fourth-generation private pilot, SCUBA dives, speaks Mandarin Chinese, and is a husband and father of 2.