Ep. 124: Doug Locke, CEO at SSI Strategy
Topics:
- Business Growth Strategies
- Equity-Based Incentives to Retain Top Talent
- How to Delegate as a Leader
...and so much more.
Top Takeaways
- Establish a "North Star" vision to guide your growth strategy. Instead of trying to expand in all directions at once, grow by adding services in adjacent areas that complement your core offerings. This approach positions you to serve clients more comprehensively without spreading your resources too thin or diluting your brand. Doug emphasizes that a clear, overarching goal keeps you grounded and ensures that each initiative supports your core mission.
- Adjust your service model to anticipate and fulfill client needs. Doug and Jordan discuss that clients may not always know what could add value to their business. This creates an opportunity for proactive service. By analyzing client feedback and observing how they use your services, you can identify areas for expansion and offer tailored solutions. When your offerings align with the client's long-term goals, you strengthen relationships and create new avenues for growth.
- Focus on high-impact activities to drive growth and scale effectively. Doug and Jordan know from experience that entrepreneurs often need help with delegation. To scale successfully, leaders need to let go of the “do-it-all” mindset and recognize their limitations. Doug uses a simple strategy to assess his productivity: reviewing each day in terms of wins and losses. These regular check-ins help him minimize distractions from tasks that don’t move the business forward. Strong leadership ultimately means empowering your team to bring your vision to life: set the direction, let them execute, and refine as needed.
